Client Appreciation Gifts: How Businesses Build Stronger Customer Relationships
Around the same time every year, someone on the team ends up asking what we should gift our clients, and guess what nine times out of ten, the answer is whatever was sent last year, just wrapped a little differently. The hamper does its job, and the diary is useful enough, but nobody really talks about either one. That is the quiet trouble with most corporate gifting. It happens, but it barely registers.