What Should Businesses Consider When Choosing Corporate Gifts for Employees?
Last October, Meera, who heads HR at an IT services firm with 180 people, ordered branded diaries for the whole team. They arrived on time and looked neat. A month later, most of them were still sitting in desk drawers, barely opened. Nothing was wrong with the diaries. The mistake happened much earlier, when the gift was picked to beat a deadline instead of being chosen for the people receiving it.